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Editorial Independence & Integrity

Editorial independence & Integrity

Editorial independence is fundamental to how SMSF Intelligence operates.SMSF Intelligence is independently managed and published by SUPER INTELLIGENCE LABS | ABN 60 628 914 027 (referred to as “the Company”).  The platform provides general educational information to assist individuals in understanding broad SMSF concepts and considerations.  SMSF Intelligence does not provide financial, legal, taxation, or SMSF establishment advice, and does not recommend specific strategies, products, or professionals.

Our editorial structure is designed to safeguard accuracy, independence, and trust. This means:

  • Content decisions are made by our editorial team, not by advertisers or partners.

  • We verify contributors’ professional credentials before publication.

  • We distinguish clearly between editorial, educational, and sponsored material.

  • Any updates or corrections to published information are made promptly and in good faith.

Through this framework, SMSF Intelligence combines credible expertise with independent publishing to create a trusted environment where education, clarity, and professional guidance work together to serve readers’ best interests.

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Editorial Integrity

 

All articles, guides, and educational materials published on SMSF Intelligence are developed by our editorial team and a network of verified contributors.  Content is prepared for general information purposes only, in accordance with our editorial standards and published disclaimers.  While some contributors and team members may have professional experience in areas such as SMSF lending, property, or advisory services,  all editorial content is created independently of any licensed financial, legal, or accounting entity.  No content is written for the purpose of promoting a particular service, provider, or outcome.SMSF Intelligence does not publish sponsored content presented as editorial material, and commercial relationships do not influence the substance, direction, or presentation of our educational content. 

 

Commercial Relationships & Introductions

From time to time, SMSF Intelligence may facilitate introductions to external, appropriately qualified professionals at the request of users. These introductions are facilitated only and do not constitute recommendations, endorsements, or advice.Where referral or commercial arrangements exist (including referral fees, commissions, or affiliate payments), these arrangements are disclosed transparently and managed in accordance with applicable regulatory and disclosure obligations.  Such arrangements do not influence editorial decisions, content selection, or educational priorities.  All professional services are provided independently by third parties, and users remain free to engage, disengage, or seek alternative advice at their discretion.

Editorial Standards

Our editorial framework is designed to maintain accuracy, independence, and transparency. This includes: 

  • Editorial decisions are made independently by our editorial team, not by advertisers, partners, or service providers

  • Contributor credentials are reviewed prior to publication

  • Clear distinction between editorial, educational, and sponsored material

  • Timely updates or corrections where information changes or errors are identified

Editorial Standards

 

SMSF Intelligence operates as an independent educational platform. Our role is to support understanding of general SMSF considerations, not to influence individual decisions or replace professional advice.  Users should always seek advice from appropriately licensed professionals before making decisions relating to Self-Managed Super Funds.

 

 

Contact Us

 

If you have questions or concerns regarding our editorial standards or independence, please contact us at inquiry@smsfintelligence.com.au or contact us.

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Last updated:  23 Dec 2025

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Editorial Integrity Statement
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Privacy Statement  |  Terms of Use

SMSFIntelligence.com.au is operated by Super Intelligence Labs (ABN 60 628 914 027). SMSF Intelligence is an independent educational platform providing general information about Self-Managed Superannuation Funds (SMSFs). No advice, express or implied, is provided. The Company does not provide financial, legal, taxation, investment, or SMSF establishment advice, and does not recommend or endorse specific professionals, products, or strategies. All content is general in nature and is not tailored to individual circumstances.  Content may include educational contributions from external professionals such as accountants, legal practitioners, or finance specialists. While reasonable care is taken, the Company does not guarantee the accuracy, completeness, or currency of information and is not responsible for any decisions made by users. Trustees remain ultimately responsible for all SMSF decisions.

Where requested, the Company may facilitate introductions to external SMSF professionals. Some professionals may pay a fee to participate or receive introductions. These arrangements do not influence editorial content and do not constitute a recommendation. Users should seek advice from appropriately qualified professionals before making any SMSF-related decisions.  Use of this website is entirely at your own risk.

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